Christina Calio is a Seattle native with a professional background that includes 15 years in international sales and marketing at major music label Geffen Records and over 15 years at Microsoft in a variety of music roles including business development and marketing. As the founder of Calio Music in 2017, she’s created an active business today licensing music, advising partners, and providing management and artist services.

In 2026 Christina serves on the Board of Directors and on the DEIA sub-committee at STG (the Seattle Theatre Group) and is the President of the Austrian-American Council of Washington State. In recent years, she also served on the community advisory board at KEXP, on the Music Biz board, and is an alum of Leadership Music in Nashville.

Top projects in 2025 included:
 1. Instigated and executed the vinyl release of Dada's "Puzzle" on Record Store Day 2025. This double-album hifi audio release on colored vinyl was mastered for vinyl for the first time and released by Real Gone Records with the help of Universal Music Group. It sold out in just over 24 hours. The few copies available that I can see today are selling for $120 - $334, more than double the RSD retail price.

2. Became an executive producer on a streaming series about the guitar around the world, alongside legends Andy Summers (The Police), Bill Borden (High School Musical), Mark Dziak (The Amazing Race), and Todd Barash (Disney).
3. Put a 3D (AR/XR) Popins studio Kerry Hall, Seattle Theatre Group’s newest venue dedicated to community-centered arts programming.
4. Licensed hit music for free K–12 curriculum for computer science and AI from Code.org's music focused programs “Dance Party” and “Music Lab”. Code.org® is the leading global nonprofit ensuring every student has the opportunity to understand how AI works, how to reason with it, and how to create with it — not just use it.
5. Continued on-going work as a proud board member of STG (Seattle Theatre Group), as the President of the Washington State Austrian-American Council, and on a variety of projects with artists releasing music and entertainment via streaming, as holograms, on TikTok, socials, and YouTube. 
Throughout all the year, I met up with others in the music community in Seattle, Los Angeles, Las Vegas, and Portland and I'm grateful for every one of them. In 2026 I’m hoping to do what I can to stand up for what I believe is right, and to keep on bringing music and art into the world.

If you have a project you need help with, please don’t hesitate to reach out.

For more information about Christina’s work history, please take a look at my LinkedIn page.

Christina, christina@caliomusic.com, 425-591-5775

EXPERIENCE INCLUDES

Geffen Records, International Sales and Marketing

Microsoft, Biz Dev & Marketing at Windows, MSN, Xbox

Fender Musical Instruments VP Digital Marketing

Calio Music, Music + Tech Consulting

Leadership Music, Nashville Class of 2010

Popins, Co-founder, Holograms from an AR/XR Studio

Seattle Theatre Group (STG), Board member and DEIA

Austrian American Council, WA State Chapter, President

MORE ABOUT ME

As a music and tech exec turned entrepreneur, I am dedicated to making a positive contribution to artists, the fan experience, and entertainment industry. My love of music took me from Seattle to Geffen Records in LA before the PNW called me home. I have demonstrated excellence in building and executing plans to achieve goals, developing strategic partnerships and working with developers and engineers. I am comfortable initiating, navigating and negotiating complex licensing agreements, budgets, administrative tasks, and teams. A self-starter, I thrive in a busy environment, am flexible and adaptable, and like being involved in a diverse set of projects.

RECOMMENDATIONS

Hadi Partovi: Founder, Code.org, Angel investor: Facebook, DropBox, airbnb, Uber, Boards: Axon, MNTN, Founder, Code.org

“I worked with Christina both during her time at Microsoft, and also when she helped Code.org license music to build our Hour of Code: Dance Party tutorial. She is a collaborative and driven at business development, and she knows the inside and out of the music licensing business, which is a rare combination. I’d recommend her to anybody, especially in tech, that is trying to make inroads in the music business.I worked with Christina both during her time at Microsoft, and also when she helped Code.org license music to build our Hour of Code: Dance Party tutorial. She is a collaborative and driven at business development, and she knows the inside and out of the music licensing business, which is a rare combination. I’d recommend her to anybody, especially in tech, that is trying to make inroads in the music business.”

Michael Duffy: Dorector, Social and Digital Strategy, Carolina Panthers

During Christina's tenure at Fender, it was one of the most positive times I'd had through more than 8 years at the company. Christina was an excellent motivator and communicator, with the ability to build a diverse team that consistently worked in sync as we executed various marketing campaigns. I was very appreciative of Christina's willingness to consider suggestions and empower me as a direct report, while also providing key guidance and mentorship. Team meetings were productive and fun, and I know we did great work under her leadership. I would welcome the chance to work with Christina again!

KATHY STYPONIAS: Exec. Tech Strategy & Ops. Leader | EPMO | Strategic Partnerships | x-Microsoft, HBO, WarnerMedia | Cross-Functional Collaboration | Change Agent

“Christina worked on my team for three-plus years managing the music industry relationships. At Microsoft, that was no easy task given that there were several divisions that engaged with the industry on several products and/or services. This was true for many industries but because Christina was so well connected both within the industry (she was known and well-respected at each and every major record label from teh C-suite on down), as well as within the company. Christina excelled at building internal relationships, understood the goals that the company was trying to reach as a whole and therefore, made the music industry's engagement with Microsoft far easier and more importantly, mutuallly beneficial and effective. She was relentless in being the champion of the industry within Microsoft and vice versa. I truly and wholeheartedly believe that many of the things Microsoft was able to accomplish in the music vertical would not have happened had Christina not been there. She was a huge asset to my team and to whatever organization she joins.”